A new vodka brand out of South Florida called Lust insists in its advertising that increases a women’s sex drive. What’s strange, though, is that there are exactly zero special ingredients that could cause such a phenomenon — especially not exclusively in ladies.
Apparently this mysterious sexy factor can be attributed solely to advertisers’ sheer will. (As the Broward-Palm Beach New Times put it, “[it’s] all in your head.” Lust’s website explains this in an argument so winding that it takes several chunky paragraphs to come full-circle in its reasoning. A few excerpts:
“By definition, an aphrodisiac is a substance that, when consumed, increases sexual desire. Enter Lust-Vodka: A six-time distilled, gluten free vodka, made out of water from natural aquifers located in central Florida. While all of this is nice, what the small team of artisan distillers didn’t know was that they actually created vodka that increases sexual desire. Sexual desire is a motivational state and an interest in ‘sexual objects or activities, or as a wish, need, or drive to seek out sexual objects or to engage in sexual activities.’